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Does It Matter If Your HVAC Company Is Diamond Certified?

Service Champions has earned Diamond Certification for 16 straight years.

And while that honor means a lot to us, the real question is…

Should 16 consecutive years of Diamond Certified status mean anything when choosing a Northern California heating and air conditioning company?

We think Diamond Certification does matter.

But instead of simply telling you, “it matters,” we’d rather explain to you what the process is in achieving Diamond Certification.

Diamond Certification: A Quick Guide To How It Works

You’re probably familiar with the Better Business Bureau and the fact that they grade businesses based on several criteria, including complaint rate and resolutions.

The BBB rates Service Champions as A+, and of course we’re very pleased about that. But what many homeowners don’t realize is that earning Diamond Certified status is even harder than maintaining an a+ with the BBB!

Here’s why:

The Better Business Bureau does record consumer complaints and reviews, but only if a client of a company reaches out to the BBB. They do not proactively survey the clients of a company.

The American Ratings Corporation, which administers Diamond Certification, is different. They independently and proactively survey homeowners to find out about their experience.

Here, cited from the American Ratings Corporation, is how they conduct these surveys to ensure they get TRULY representative responses (we’ve highlighted some of the key points):

“Our rigorous 12-step company certification process is the most reliable anywhere. We survey a large, random sample of REAL customers by telephone to get the most accurate rating and verify only actual customers are responding. By surveying from a company’s entire customer base, we ensure the results of our study, good or bad, truly represent the company’s customer satisfaction level. All responses for each Diamond Certified company are displayed on its Diamond Certified Company Report page.”

In other words, they randomly and independently get a true measure of how customers REALLY see Service Champions. They protect the privacy of survey respondents by identifying them by first name and last initial and have other measures in place to protect anonymity, particularly in the case of negative feedback, because they want to do everything to ensure that people feel free to respond honestly.

In order to be eligible for Diamond Certification, a company must score an average of 90 or better on these rigorous surveys of their clients. We’ve done that now for 16 straight years – there are very few other heating and AC companies that could match that track record anywhere in the nation.

More Reasons Diamond Certification Matters

Having sky-high client satisfaction ratings is a hugely important step to getting Diamond Certified, but it’s far from the only one.

Here are other things that are independently verified by the American Ratings Corporation to qualify for Diamond Certification:

  • Confirmation that the company has required insurance and state-mandated credentials.
  • Verification that company has policies that ensure they honor all contracts, client-centered business practices, and stands behind their work
  • Company must agree to adhere to the Diamond Certified Customer Satisfaction Principles.
  • Should it be necessary, company agrees to participate in Diamond Certified mediation

In other words, only companies that are financially stable, have proper licensing and insurance, and have real guarantees and commitments to protect their clients can earn Diamond Certified status.

So… What Is The Answer… DOES It Really Matter If An HVAC Company Is Diamond Certified?

Yes, it does matter.

In a world of hyped up advertising claims, unverified online reviews, and information overload, having a TRULY INDEPENDENT VERIFICATION of a company’s client satisfaction and overall credentials can be extremely valuable information for homeowners.

See The Independent Report For Yourself

Our Diamond Certification report is always online for anyone to check out, including the actual comments from our clients. You can see our Diamond Certified Company Report by clicking here.

If you’d like repair, installation, or maintenance on your heating or air conditioning from a Diamond Certified company in Northern California, go here to schedule an appointment.

Service Champions has earned Diamond Certification for 16 straight years.

And while that honor means a lot to us, the real question is…

Should 16 consecutive years of Diamond Certified status mean anything when choosing a Northern California heating and air conditioning company?

We think Diamond Certification does matter.

But instead of simply telling you, “it matters,” we’d rather explain to you what the process is in achieving Diamond Certification.

Diamond Certification: A Quick Guide To How It Works

You’re probably familiar with the Better Business Bureau and the fact that they grade businesses based on several criteria, including complaint rate and resolutions.

The BBB rates Service Champions as A+, and of course we’re very pleased about that. But what many homeowners don’t realize is that earning Diamond Certified status is even harder than maintaining an a+ with the BBB!

Here’s why:

The Better Business Bureau does record consumer complaints and reviews, but only if a client of a company reaches out to the BBB. They do not proactively survey the clients of a company.

The American Ratings Corporation, which administers Diamond Certification, is different. They independently and proactively survey homeowners to find out about their experience.

Here, cited from the American Ratings Corporation, is how they conduct these surveys to ensure they get TRULY representative responses (we’ve highlighted some of the key points):

“Our rigorous 12-step company certification process is the most reliable anywhere. We survey a large, random sample of REAL customers by telephone to get the most accurate rating and verify only actual customers are responding. By surveying from a company’s entire customer base, we ensure the results of our study, good or bad, truly represent the company’s customer satisfaction level. All responses for each Diamond Certified company are displayed on its Diamond Certified Company Report page.”

In other words, they randomly and independently get a true measure of how customers REALLY see Service Champions. They protect the privacy of survey respondents by identifying them by first name and last initial and have other measures in place to protect anonymity, particularly in the case of negative feedback, because they want to do everything to ensure that people feel free to respond honestly.

In order to be eligible for Diamond Certification, a company must score an average of 90 or better on these rigorous surveys of their clients. We’ve done that now for 16 straight years – there are very few other heating and AC companies that could match that track record anywhere in the nation.

More Reasons Diamond Certification Matters

Having sky-high client satisfaction ratings is a hugely important step to getting Diamond Certified, but it’s far from the only one.

Here are other things that are independently verified by the American Ratings Corporation to qualify for Diamond Certification:

  • Confirmation that the company has required insurance and state-mandated credentials.
  • Verification that company has policies that ensure they honor all contracts, client-centered business practices, and stands behind their work
  • Company must agree to adhere to the Diamond Certified Customer Satisfaction Principles.
  • Should it be necessary, company agrees to participate in Diamond Certified mediation

In other words, only companies that are financially stable, have proper licensing and insurance, and have real guarantees and commitments to protect their clients can earn Diamond Certified status.

So… What Is The Answer… DOES It Really Matter If An HVAC Company Is Diamond Certified?

Yes, it does matter.

In a world of hyped up advertising claims, unverified online reviews, and information overload, having a TRULY INDEPENDENT VERIFICATION of a company’s client satisfaction and overall credentials can be extremely valuable information for homeowners.

See The Independent Report For Yourself

Our Diamond Certification report is always online for anyone to check out, including the actual comments from our clients. You can see our Diamond Certified Company Report by clicking here.

If you’d like repair, installation, or maintenance on your heating or air conditioning from a Diamond Certified company in Northern California, go here to schedule an appointment.